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The Journey of Christmas Flowers: Netherlands & Belgium to Ireland

As Christmas approaches, homes, businesses, and festive events across Ireland are adorned with vibrant floral arrangements, poinsettias, holly, and Christmas wreaths. The demand for fresh, high-quality flowers and seasonal plants peaks in November and December, making efficient logistics and transport solutions essential.

The Netherlands and Belgium are at the heart of Europe’s flower trade, supplying a significant portion of Ireland’s Christmas florals. With tight delivery schedules and the need for temperature-controlled transport, ensuring these delicate products arrive fresh and in peak condition is a complex but well-coordinated process.

Why Christmas Flowers Are in High Demand

Festive flowers and plants play a key role in Christmas celebrations, both for decorative purposes and as gifts. Some of the most popular choices for Irish consumers include:

• Poinsettias – The classic Christmas plant, with millions sold worldwide each season.
• Holly and Mistletoe – Traditional foliage for wreaths and festive decorations.
• Amaryllis and Red Roses – A favourite for seasonal floral arrangements.
• Christmas Wreaths and Garlands – Essential for home and commercial decorations.

Christmas Flower Market Trends for 2024

• Over 70% of Ireland’s fresh flowers are imported from Europe, primarily the Netherlands and Belgium.
• Dutch flower auctions handle over 30 million flowers daily during peak season, with Ireland as a key export market.
• The market for eco-friendly, sustainably grown flowers is growing, with consumers increasingly seeking locally sourced and fair-trade blooms.

With such a high volume of flowers making their way to Ireland, a well-organised logistics network is crucial.

The Route from the Netherlands & Belgium to Ireland

The journey of Christmas flowers from Europe’s largest floral hubs to Ireland involves multiple stages:

Sourcing & Auctioning in the Netherlands

The Netherlands is home to the world’s largest flower auction, Royal FloraHolland, where millions of flowers are bought and sold daily. Belgian growers also contribute to the market, particularly for premium floral varieties.

Once sold, flowers are carefully packaged and prepared for rapid transport.

Temperature-Controlled Transport

Given the delicate nature of fresh flowers, maintaining the correct conditions throughout their journey is vital. Flowers must remain at an optimal temperature (between 2°C and 8°C) to preserve freshness, colour, and longevity.

At HANNON Transport, we specialise in:

• Refrigerated vehicles to maintain precise temperature control.
• Humidity regulation to prevent moisture loss or damage.
• Efficient loading and handling to minimise bruising and deterioration.

Fast & Direct Transport to Ireland

Flowers are highly perishable, making speed a priority. Our direct transport routes from the Netherlands and Belgium to Ireland ensure that Christmas florals arrive quickly and in perfect condition.

• Daily departures from Europe to Ireland provide consistent supply.
• Optimised routes via the UK and direct ferries reduce transit times.
• Customs clearance services ensure smooth border crossings, avoiding delays

Final Distribution to Florists, Garden Centres & Retailers

Once in Ireland, flowers are swiftly distributed to:

• Florists and flower shops catering to Christmas gift and decoration markets.
• Garden centres selling potted plants and festive arrangements.
• Supermarkets and retail stores stocking fresh bouquets for customers.

With demand increasing in the final weeks before Christmas, supply chain efficiency is key to keeping shelves stocked and customers happy.

Overcoming Challenges in Christmas Flower Logistics

Ensuring Freshness During Peak Winter Conditions

Cold weather can be both a blessing and a challenge. While lower temperatures slow flower deterioration, frost and extreme conditions can damage delicate petals and foliage. Temperature-controlled transport mitigates these risks, ensuring flowers arrive in pristine condition.

Managing High Demand & Tight Deadlines

With a short peak season, suppliers and retailers must carefully manage inventory and transport schedules to avoid shortages or excess stock. Flexible logistics solutions, such as groupage transport and express deliveries, help businesses adapt to fluctuating demand.

Customs & Post-Brexit Trade Considerations

For flowers travelling through the UK en route to Ireland, post-Brexit customs checks add complexity. Our expertise in customs clearance ensures smooth border crossings, avoiding unnecessary delays.

How HANNON Transport Supports Christmas Flower Imports

With decades of experience in temperature-controlled logistics, HANNON Transport provides reliable and efficient transport solutions for the horticulture sector.

Why Choose HANNON Transport?

• Specialist Temperature-Controlled Transport – Ensuring flowers arrive fresh and vibrant.
• Fast & Direct Routes from the Netherlands & Belgium to Ireland – Reducing transit times and preserving quality.
• Flexible Logistics Solutions – Full-load, part-load, and groupage options available.
• Customs Clearance Expertise – Streamlining cross-border processes for smooth deliveries.

A Festive Season in Full Bloom

As the Christmas season approaches, demand for fresh flowers and festive plants continues to grow. Ensuring a smooth and efficient supply chain is essential to keeping Irish retailers stocked with high-quality, fresh products.

At HANNON Transport, we are committed to delivering Christmas flowers from Europe to Ireland on time and in perfect condition, helping businesses meet seasonal demand with confidence.

For tailored transport solutions this festive season, contact HANNON Transport today.