Delivering Christmas Plants and Wreaths to a shop in Ballyhaunis Co. Mayo

Christmas Demand: Fresh Produce & Floral Trends for Season

The festive season is one of the busiest times of the year for the fresh produce and floral industries. From seasonal fruits and vegetables to festive floral arrangements, demand rises significantly as supermarkets, restaurants, and florists prepare to meet customer expectations. Consumers prioritise fresh, high-quality ingredients and decorative flowers, making efficient logistics essential to keep supply chains operating smoothly.

At HANNON Transport, we provide specialist temperature-controlled transport solutions, ensuring that fresh produce and flowers arrive in optimal condition throughout the Christmas period.

Christmas Trends in Fresh Produce

As holiday menus take centre stage, demand increases for fresh, seasonal ingredients. Retailers and hospitality providers stock up on winter vegetables, citrus fruits, and premium meats to meet consumer preferences for home cooking and festive dining.

Key Fresh Produce Trends for Christmas 2024:

• Root Vegetables and Winter Greens – Carrots, parsnips, Brussels sprouts, and kale remain Christmas staples, with demand expected to rise by 12 per cent compared to 2023.
• Citrus Fruits and Berries – Oranges, clementines, cranberries, and pomegranates experience a 30 per cent seasonal increase as consumers incorporate them into festive dishes and gift baskets.
• Premium and Organic Selections – More consumers are opting for locally sourced, organic, and high-quality produce, particularly in premium grocery markets.

With fresh produce playing a key role in festive dining, it is essential that suppliers and retailers receive their stock on time and in peak condition.

Christmas Floral Trends: Meeting Seasonal Demand

Christmas is a key sales period for the floral industry, with demand increasing for festive arrangements, centrepieces, and decorative plants. Florists, garden centres, and supermarkets require regular deliveries of fresh flowers and plants to keep up with seasonal trends.

Popular Flowers and Plants for Christmas 2024:

• Poinsettias – The traditional Christmas favourite, with sales expected to rise by 15 per cent this season.
• Festive Bouquets – Red and white roses, amaryllis, and lilies remain top choices for holiday floral displays.
• Evergreen Foliage and Wreaths – Holly, mistletoe, and pine are in high demand for decorative arrangements.

As many Christmas flowers and plants are imported from the Netherlands and Belgium, maintaining strict cold chain conditions is essential to preserve freshness and appearance.

Ensuring Fresh Flowers and Produce Reach Markets on Time

During the festive season, supply chains operate at full capacity, and reliable logistics become critical to ensuring fresh produce and flowers reach retailers without delays or spoilage.

HANNON Transport’s Seasonal Logistics Solutions:

• Temperature-Controlled Transport – Protecting delicate flowers and perishable produce from damage.
• Extensive European Transport Network – Covering key markets in Ireland, the United Kingdom, France, Belgium, and the Netherlands.
• Flexible Delivery Schedules – Adapting to peak demand periods for retailers and wholesalers.
• Real-Time Tracking – Providing suppliers with full visibility on their shipments.

With high consumer expectations and increased retail competition, businesses require a logistics partner they can trust to ensure timely and high-quality deliveries throughout the festive period.

Delivering a Successful Festive Season

The Christmas season presents both challenges and opportunities for fresh produce suppliers and florists. With increased demand for seasonal fruits, vegetables, and flowers, efficient and reliable logistics play a vital role in keeping shelves stocked and displays well-maintained.

At HANNON Transport, we provide specialist transport solutions to ensure fresh, high-quality produce and flowers reach retailers, florists, and hospitality businesses in optimal condition—helping them meet customer demand during the busiest time of the year.