The Christmas Rush: How HANNON Delivers for Retailers & Wholesalers

The festive season is the busiest time of year for retailers and wholesalers, with demand for fresh produce, dairy, meat, and flowers reaching its peak. Supermarkets, food service providers, and florists rely on efficient, reliable logistics to keep shelves stocked and fulfil customer orders in the run-up to Christmas.

At HANNON Transport, we specialise in temperature-controlled logistics, ensuring that perishable goods arrive fresh, on time, and in perfect condition—no matter how busy the season gets. Here’s how we manage the Christmas rush and support businesses across Ireland, the UK, and mainland Europe.

Meeting High Demand for Christmas Produce

From traditional festive ingredients to last-minute wholesale orders, the demand for fresh, high-quality food and flowers increases significantly in December.

Key Sectors Driving the Christmas Rush:

• Supermarkets & Grocery Retailers – Stocking up on fresh fruit, vegetables, dairy, meat, and seafood to meet consumer demand.
• Food Service & Hospitality – Hotels, restaurants, and caterers require timely deliveries for Christmas menus.
• Floral Wholesalers & Retailers – High demand for poinsettias, holly, mistletoe, and festive floral arrangements.

With time-sensitive deliveries and strict freshness requirements, fast and efficient transport solutions are essential.

How HANNON Ensures Reliable Deliveries During Peak Season

During the Christmas period, our logistics network operates at full capacity, with additional resources and strategic planning in place to efficiently manage the seasonal surge in demand.

To meet the high volume of perishable goods moving through the supply chain, our fleet of refrigerated vehicles is fully optimised, ensuring seamless transport across key routes. Additional trailers, drivers, and warehouse staff are deployed to maintain efficiency and keep deliveries running smoothly.

Carefully planned scheduling and optimised transport routes allow for continuous stock replenishment across Europe. With real-time GPS tracking and temperature monitoring, we maintain product quality throughout transit, ensuring retailers and wholesalers receive goods in peak condition.

Maintaining the integrity of the cold chain is essential during this busy period. Our temperature-controlled transport solutions help preserve the freshness of meat, dairy, and fresh produce, while advanced humidity control systems protect delicate items such as berries, leafy greens, and flowers from spoilage.

Flexibility is key to managing the unpredictable nature of festive demand. We offer adaptable scheduling options to accommodate last-minute wholesale orders and provide express transport solutions, ensuring perishable goods arrive promptly and in optimal condition.

Transporting Fresh Produce & Flowers for Christmas

Some of the most in-demand fresh products during the Christmas period include:

• Brussels sprouts, carrots, parsnips, and potatoes – Essential for Christmas dinners.
• Citrus fruits and berries – Popular for seasonal desserts and drinks.
• Irish dairy products – High demand for butter, cheese, and cream for festive baking.
• Premium meats and seafood – Beef, turkey, and smoked salmon are among the most sought-after products.
• Christmas flowers and plants – Poinsettias, amaryllis, and festive bouquets require careful handling and temperature-controlled transport from the Netherlands and Belgium.

With tight delivery windows and high expectations from consumers, a specialist logistics partner is essential for businesses to keep up with demand and avoid stock shortages

The Importance of Reliable Logistics in Peak Season

Retailers and wholesalers depend on consistency and efficiency during the Christmas period. Any delays in delivery can lead to:

• Stock shortages – Empty shelves can lead to lost sales and disappointed customers.
• Spoilage and waste – Poorly managed transport can result in food quality issues and financial losses.
• Increased costs – Unplanned delays can result in higher operational expenses for suppliers and distributors.

By partnering with HANNON Transport, businesses benefit from:
✔ Seamless cold chain continuity from producer to retailer.
✔ Daily departures across Ireland, the UK, and mainland Europe.
✔ Real-time shipment tracking for full visibility and control.

Delivering Christmas with Precision

At HANNON Transport, we understand the pressure that the Christmas season places on retailers and wholesalers. That’s why we provide specialist, temperature-controlled logistics solutions to keep fresh food and flowers moving without disruption.

With reliable transport routes, experienced teams, and a commitment to quality, we help businesses navigate the busiest time of year—ensuring that customers receive the freshest products, right when they need them.