Easter Logistics: How HANNON Transport Keeps Fresh Produce Moving

Easter is one of the busiest periods of the year for supermarkets, food retailers, and hospitality businesses. Demand for fresh produce, dairy, meat, and seasonal confectionery rises sharply, placing significant pressure on supply chains. Behind well-stocked shelves and fully supplied restaurants is a highly coordinated logistics operation that ensures fresh goods arrive on time and in peak condition.

At HANNON Transport, we specialise in temperature-controlled logistics, delivering fresh food from across Europe to Ireland and the UK. Our express transport solutions ensure that perishable goods are handled with precision, stored at the correct temperature, and delivered on schedule—helping businesses manage seasonal demand efficiently.

Managing the Seasonal Surge in Demand

Easter brings a substantial increase in food sales, particularly in the following categories:

• Fresh meat – Lamb remains a centrepiece of Easter dining, with heightened demand for premium cuts.

• Dairy products – Irish butter, cream, and cheese are essential for baking, desserts, and festive meals.

• Fresh fruit and vegetables – Seasonal produce such as potatoes, carrots, and greens are in demand.

• Chocolate and confectionery – Easter eggs and other treats require strict temperature control to maintain their quality.

For retailers, ensuring availability while maintaining quality is critical. HANNON Transport plays a key role in bridging the gap between suppliers and retailers, delivering perishable goods efficiently and maintaining the highest standards in cold chain logistics.

Temperature-Controlled Transport for Perishable Goods

Transporting perishable goods is a time-sensitive and highly regulated process. Temperature fluctuations, poor handling, or delays can lead to quality deterioration, food waste, and financial losses. HANNON Transport operates a fully integrated, company-owned fleet, ensuring that shipments move through the supply chain seamlessly and safely.

• Fresh produce and dairy – Transported at optimal temperatures to preserve flavour, texture, and shelf life.

• Meat and poultry – Kept under strict hygiene and temperature control to maintain freshness.

• Chocolate and confectionery – Shipped in climate-controlled conditions to prevent melting or sugar bloom.

By maintaining precise temperature control and humidity levels throughout transit, HANNON Transport ensures that every shipment arrives in the best possible condition, ready for supermarket shelves, restaurant kitchens, and bakery production lines.

Supporting Just-in-Time (JIT) Supply Chains

With demand peaking in the weeks before Easter, businesses must balance maintaining high stock levels while avoiding excess inventory, which can lead to unnecessary waste. HANNON Transport’s just-in-time (JIT) logistics solutions enable retailers and food businesses to manage this seasonal surge efficiently.

How HANNON Transport Supports Just-in-Time Supply Chains

• Regular transport links across Europe – Established transport routes from the Netherlands, France, Belgium, and Spain provide a steady flow of fresh goods to Ireland and the UK.

• Flexible full-load and groupage services – Businesses can scale deliveries up or down in response to fluctuations in demand.

• Fast and reliable distribution – Real-time tracking and monitoring ensure that supermarkets, wholesalers, and food service providers receive timely deliveries without disruption.

This approach allows businesses to maintain lean inventories, reduce food waste, and ensure that consumers always have fresh, high-quality products available when needed.

Seamless Cross-Border Transport with Expert Customs Handling

Since Brexit, cross-border food logistics has become more complex, with additional customs requirements affecting shipments between the UK, Ireland, and mainland Europe. Delays in customs clearance can lead to product spoilage and supply chain inefficiencies.

To mitigate these risks, HANNON Transport provides:

• In-house customs administration – Managing all customs documentation to prevent delays.

• Seamless cross-border compliance – Ensuring fresh and frozen food shipments move without disruption.

• Dedicated routes and timed deliveries – Optimised transport plans for swift clearance and onward distribution.

With in-depth expertise in post-Brexit logistics, HANNON Transport ensures that fresh meat, dairy, and produce reach Irish and UK retailers without unnecessary delays—helping businesses meet Easter demand smoothly.

Powering the Easter Supply Chain with Expert Logistics

Easter places considerable strain on supply chains, requiring precision, flexibility, and reliability from logistics providers. At HANNON Transport, we play a key role in ensuring that fresh food moves seamlessly from Europe to Ireland and the UK—keeping supermarkets, wholesalers, and food businesses stocked with high-quality products.

HANNON Transport for Easter logistics

• Fully temperature-controlled transport – Maintaining freshness, quality, and food safety.

• Fast, direct European transport links – Reliable supply from the Netherlands, France, Belgium, and Spain.

• Flexible groupage and full-load services – Tailored to meet seasonal demand spikes.

• Expert customs clearance solutions – Ensuring goods move without delays or disruptions.

• Real-time tracking and monitoring – Providing businesses with full visibility of their shipments.

At HANNON Transport, we understand the complexities of seasonal logistics. Our specialist transport services ensure that fresh food reaches retailers and food businesses on time, in peak condition, and with minimal waste.

As Easter approaches, consumers will enjoy fresh lamb, premium dairy products, crisp seasonal vegetables, and perfectly preserved chocolate treats—thanks to the efficiency and reliability of the supply chain. And at the heart of it all is HANNON Transport, ensuring every shipment arrives in optimal condition, ready for Easter celebrations.