Valentine’s Day is one of the busiest times of the year for florists and retailers, with millions of bouquets exchanged as expressions of love. Behind every fresh, vibrant arrangement is a complex logistics operation, ensuring that roses, lilies, and tulips arrive in perfect condition.
At HANNON Transport, we specialise in temperature-controlled flower logistics, ensuring that fresh-cut flowers travel quickly and efficiently from the Netherlands and Belgium to Ireland and the UK—just in time for Valentine’s Day.
How Fresh Roses and Bouquets Are Transported Under Strict Conditions
Most of the roses and mixed bouquets sold for Valentine’s Day in Ireland come from the Netherlands, home to some of the world’s largest flower auctions. Once flowers are harvested, sorted, and packaged, they must be transported under precise temperature and humidity conditions to maintain their freshness and visual appeal.
The Key to Preserving Flower Quality in Transit
- Temperature Control (2°C–8°C)
- Flowers are transported in refrigerated trailers to slow down the ageing process, preserving freshness.
- Humidity Regulation
- Maintaining the right moisture levels prevents wilting and dehydration during transport.
- Careful Handling and Secure Loading
- Flowers are delicately packed to avoid damage while allowing proper air circulation.
By controlling these factors, we ensure that bouquets arrive fresh, vibrant, and ready to be arranged for Valentine’s customers.
Reducing Waste and Ensuring Perfect Quality for Valentine’s Day Flowers
The flower supply chain is highly time-sensitive, with a short window between harvest and final sale. Any delay or incorrect handling can lead to wilting, damage, or waste—something that retailers and florists cannot afford during the Valentine’s rush.
How HANNON Helps Minimise Waste and Maximise Freshness
- Fast Transit Times – Flowers are moved from the Netherlands to Ireland within 24-48 hours, reducing time spent in transport.
- Controlled Environment – Refrigerated trailers maintain consistent conditions, preventing spoilage.
- Efficient Unloading and Distribution – Flowers are quickly delivered to wholesalers, supermarkets, and florists, ensuring they are ready for sale immediately.
By combining speed, precision, and expert handling, we help retailers reduce waste and maximise sales during one of the busiest floral events of the year.
Why Express Logistics Are Essential for the Cut Flowers Supply Chain
Valentine’s Day demand creates an intense logistical challenge—florists and supermarkets need high volumes of fresh flowers, but they also cannot overstock too early or risk spoilage. This makes express, just-in-time deliveries essential.
Why Speed Matters in Flower Transport
- Flowers are perishable – Every extra hour in transit affects shelf life and quality.
- Last-minute orders surge – Retailers often need rapid resupply in the days leading up to Valentine’s Day.
- Weather and delays impact logistics – Having a reliable transport partner ensures that flowers arrive on time, no matter the conditions.
HANNON Transport’s express flower logistics service guarantees quick turnaround times, ensuring that retailers and florists receive fresh stock exactly when they need it.
HANNON Transport: Delivering Valentine’s Bouquets with Care
From the flower markets of the Netherlands to florists and supermarkets in Ireland, HANNON Transport plays a crucial role in keeping the Valentine’s supply chain running smoothly.
With temperature-controlled transport, express delivery, and expert handling, we ensure that every bouquet arrives fresh, vibrant, and ready to delight customers
To ensure this, we can typically collect your consignment from your supplier in the Netherlands on Day 1 and have it delivered to your premises in the UK or Ireland for Day 3.
HANNON Transport – Temperature Controlled Logistics – Ireland, UK & Europe
Our highly trained teams operate from bases in Northern Ireland, Rotterdam, Dublin & Paris. Specialising in deliveries of time-sensitive fresh produce within a fully traceable company-owned network.
We offer the Irish temperature controlled horticultural sectors daily full load (FTL) services with our refrigerated fleet covering all of mainland Europe. Groupage (LTL) service also available from as little as 1 pallet.
Contact
sales@hannontransport.com
Peak Season for Horticulture & Cut Flowers Sectors
Spring: Peak Season for Horticulture & Cut Flowers Sectors – HANNON Transport
https://hannontransport.com/2024/05/01/uk-landbridge-remains-optimal-for-fresh-produce-despite-new-checks/
HANNON win prestigious “Logistics & Supply Chain Company of the Year” award at the 2024 Irish Export Industry Awards in Dublin
HANNON Transport Group wins Logistics & Supply Chain Company of the Year – HANNON Transport
HANNON Transport
Temperature Controlled Logistics
Ireland, UK & Europe
Get in touch to find out more about our daily refrigerated services providing transport and customs for consignments of soft fruit between Netherlands and Ireland…
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Chilled & Frozen Logistics
Europe, UK & Ireland
Over 25 years experience
Over 400 dedicated employees, working from several European hubs, delivering operational excellence.